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Tourism Management |
CTH Advanced Diploma in Tourism Management
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with Work Experience Programme
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You will be given the opportunity to investigate the Tour Operations sector of the travel and tourism industry, including the different types of operator, their products and services, the scale of the sector and how it has been affected by trends and developments. You will also look at distribution methods used by tour operators to sell holidays, including the traditional use of travel agencies and the emergence of methods such as the internet and television. |
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On completion of this module, you will be able to: |
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Explain the main attractions in a number of significant global tourist destinations including physical, cultural and environmental aspects |
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Construct inclusive holidays for a wide range of customers whilst considering factors affecting the choice of travel and accommodation |
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Use techniques to help predict the effect of currency valuations and take appropriate action |
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Discuss the legal framework under which tour operation takes place and distinguish which elements apply to a given situation |
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Compile policies to deal with a range of emergency situations which may occur during a tour and explain how these can be implemented |
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Assess the range of marketing options available to tour companies and select appropriate ones for a particular product. |
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MA - Management Accounting
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This module provides you with an understanding of the financial and accounting records used in the Hospitality Industry, and the ways these can aid effective managerial decision-making. It gives detailed additional coverage on Sales & Cash Budgeting, Marginal Costing and Final Accounts for internal use. The course content should follow on from the material in Finance for Hospitality and Tourism, allowing students to calculate marginal costings and formulate decisions from such material. It gives students the ability to interpret accounting information and maximise the use of computing in management accounting. |
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On completion of this module, you will be able to: |
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Prepare and understand internal final accounts for Sole Traders, Partnerships and Limited Companies |
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Control cash and credit sales |
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Calculate costings for a range of goods and services |
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Make pricing decisions on the basis of costings and other factors |
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Prepare budgets and use variances to analyse and compare actual and budgeted figures |
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Evaluate capital investment decisions using a variety of techniques |
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Interpret accounts using standard ratios and percentages. |
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SM - Strategic Management
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This module makes you aware of the strategic planning process and its impact on the Hospitality Industry. You will gain a thorough understanding of Hospitality policy-making within global, international and national contexts and create an ability to develop and apply innovative strategic planning approaches in response to corporate policies. You will gain sense and imagination in the relationship between policy and practice and they will be able to anticipate and develop monitoring mechanisms that evaluate policy and business responses to issues and trends, and the use of that information in strategic planning. You will learn how to explore the necessary tools, procedures and competencies needed to analyse, define, plan and manage change in an international context. |
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On completion of this module, you will be able to: |
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Identify and evaluate the process of strategy formation for the Hospitality Industry |
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Assess the range of tools available for strategic planning |
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Develop and critically evaluate strategic policy and action. |
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STDM - Sustainable Tourism and Destination Management
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This module encourages you to reflect on some of the issues raised at Diploma level about tourism destinations and how they can be developed. It will also show the value of an integrated approach and will provide students with a holistic understanding of how to manage a tourism destination and use sustainable tourism methods. |
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On completion of this module, you will be able to: |
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Demonstrate a critical awareness of the holistic approach to destination development |
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Identify and assess the main approaches to sustainable destination management |
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Report an understanding of tourism impacts on the environment |
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Demonstrate a critical awareness of approaches in alternative tourism |
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Report critically on the principles and practices related to eco-tourism |
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Apply development theories to specific tourism destinations. |
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HRM - Human Resource Management
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This module provides you a foundation in both the knowledge and skills of Human Resource Management required by managers in the hospitality industry. The module recognises that management of human resources at all levels can critically affect the efficiency and effectiveness of an organisation. |
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On completion of this module, you will be able to: |
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Explain the role of HRM in an organisation |
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Identify and appraise HRM policies |
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Select appropriate strategies for the recruitment and selection of staff |
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Operate HRM policies regarding absenteeism, disciplinary and grievance procedures within a legal framework |
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Select and justify remuneration methods appropriate to given roles |
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Monitor, appraise, train and develop staff using a variety of techniques |
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Understand and implement the legal and contractual responsibilities on both managers and employees |
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Observe the highest ethical standards with regards to staff and customers. |
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MRR - Management Research Report
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This module should be studied concurrently with other Advanced Diploma Modules over the same period. It offers you the opportunity to carry out a research report that involves analysing and interpreting data and making recommendations for future action. It has a secondary aim of developing independent research and study skills that you will require when following a further period of study or working in the industry. |
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On completion of this module, you will be able to: |
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Demonstrate the ability to undertake independent research |
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Collect relevant data |
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Demonstrate the ability to interpret data |
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Present the information in an agreed format. |
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