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Tourism Management |
CTH Diploma in Tourism Management
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with Work Experience Programme
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This module provides you with a holistic understanding of travel geography from both local and international perspectives. This module reflects on the locations of travel destinations and their tourism resources. The geographical features and appeal of tourism destinations will also be investigated. You will be expected to identify the patterns of international tourism and the inter-dependence of travel destinations. |
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On completion of this module, you will be able to: |
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Identify major travel destinations and their geographical features |
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Identify and describe world tourism patterns and international flows of tourism |
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Determine the resources for international tourism destinations |
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Explore how the characteristics of destinations affect their appeal to tourists |
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Investigate issues affecting the development of tourism destinations. |
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Tourism - The Tourism Industry
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This module develops your knowledge of the nature and structure of the tourism industry and its products from both a local and international perspective enabling you to acquire the knowledge to develop destinations and travel and tourism products whilst appreciating the impacts on destination economies, environments and cultures. |
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On completion of this module, you will be able to: |
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Examine the scope and future developments of the tourism industry |
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Evaluate the influences affecting the tourism industry |
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Analyse the range of tourism needs and the motivation to travel |
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Examine the factors that influence destination development. |
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TATG - Travel Agency and Tour Guide Operations
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This module provides you with a broad understanding of the retail travel industry and tour guide operations. It will provide an introduction to the principles and practices of tour guiding and travel consultancy techniques to ensure an effective business. Whilst some of this module may seem to have a European perspective, you will be encouraged to consider how to apply this knowledge to a travel agency or tour guiding business in your own country. |
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On completion of this module, you will be able to: |
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Assess the nature and development of travel agency products and services |
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Evaluate the management of internal procedures and activities consistent with running a successful travel agency |
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Examine the legal considerations for travel agencies |
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Report a good understanding of the attributes required for travel consultants and tour guides |
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Explore the staffing skills and techniques for travel consultants and tour guides. |
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ITE - Introduction to Tourism Economics
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This module provides you the knowledge and tools to establish an understanding of tourism economics and it will focus on the tourism business and the external circumstances in which it operates. It will give you the opportunity to study the main concepts of economic theory and their importance to the Tourism Industry. |
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On completion of this module, you will be able to: |
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Critically evaluate the usefulness of economic theories in understanding the operation of tourism business and attractions |
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Demonstrate an understanding of the economic contribution of tourism at a local, national and international level |
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Analyse patterns and determinants of demand for tourism |
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Demonstrate knowledge of global economic dependence between tourism countries |
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Critically evaluate the positive and negative economic impacts of tourism industries. |
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SIT - Special Interest Tourism
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This module allows you to explore the important growth market which combines hobbies and interests, active sport and adventure activities, and social and cultural encounters with tourism. |
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On completion of this module, you will be able to: |
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Assess the nature and development of the special interest tourism sector |
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Examine the provision for specific special interest tourism |
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Explore the factors that affect participation in special interest tourism |
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Analyse the appeal and motivation for special interest tourism |
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Evaluate the management of special interest tourism. |
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DA - Destination Analysis
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This module provides you with a holistic understanding of destination analysis by investigating established and developing destinations. This module reflects on the concept of travel destinations and their development. The social, cultural and political features of tourism destinations will also be investigated. You will be expected to understand and apply a destination audit. |
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On completion of this module, you will be able to: |
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Examine the social, cultural and political features of destinations |
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Understand and apply a destination audit |
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Analyse tourism development and tourism planning |
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Compare and contrast different types of leading and developing tourism destinations. |
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Bus Ops - Business Operations in Hospitality and Tourism
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This module enables you to develop an understanding of the complexity of the hospitality and tourism business operations and allows you to develop the skills to undertake the activities that are expected of supervisors and managers with a hospitality and/or tourism business. You will also develop your own personal skills in management and leadership and your ability to deliver good levels of customer care. |
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On completion of this module, you will be able to: |
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Examine the key functional areas of business operations |
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Evaluate the role of management within tourism and hospitality organisations |
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Evaluate the skills required of management within tourism and hospitality organisations |
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Examine the systematic approach to recruitment, selection and training |
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Evaluate the role of communication in organisations |
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Evaluate the role of customer care in achieving organisational objectives |
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Evaluate the use of information technology within organisations. |
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Mktg - Marketing for Tourism and Hospitality
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This module enables you to develop an understanding of the complexity of the hospitality and tourism business operations and allows you to develop the skills to undertake the activities that are expected of supervisors and managers with a hospitality and/or tourism business. You will also develop your own personal skills in management and leadership and your ability to deliver good levels of customer care. |
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On completion of this module, you will be able to: |
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Analyse the role of marketing in a hospitality and tourism organisation |
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Develop a marketing plan for a hospitality and tourism organisation |
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Define customer needs |
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Develop marketing communications plans for a hospitality and tourism organisation |
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Examine the role of sales in a hospitality and tourism organisation. |
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Fin - Finance for Hospitality and Tourism
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This module enables you to understand, prepare and analyse financial and sales information within a hospitality and tourism context. You will be able to interpret financial accounts, handle credit and cash transactions for customers, as well as calculate and control costs. |
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On completion of this module, you will be able to: |
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Illustrate an understanding of the basic concepts of financial accounting processes |
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Differentiate between cash and credit transactions and their impact on the business, its systems and processes |
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Evaluate methods used to manage and control the purchasing process |
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Examine the different costs and processes for employee remuneration |
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Examine methods for analysing sales revenue |
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Develop selling price for goods and services. |
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